About SpinShot

We're on a mission to transform how businesses showcase their products online through innovative 360° visualization technology.

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Christian Thieme
Christian Thieme

Senior backend developer

Jasper Michalczik
Jasper Michalczik

Co-founder & Chief Technology Officer

Matt Butlett
Matt Butlett

Chief Executive Officer

Vasily Sidorenko
Vasily Sidorenko

Director of Photography

Michael Allen
Michael Allen

Co-founder & Chief Product Officer

Ezra Fishman
Ezra Fishman

Advisor and member of board of directors

The SpinShot team

Our Story

For nearly a decade, we've been helping customer-centric businesses authentically display their products online with great 360° views.

The Beginning

SpinShot was founded by a team passionate about improving the online shopping experience. We recognized that static product images were limiting customer engagement and conversion rates.

Our Evolution

What started as a simple tool for creating 360° product views has grown into a comprehensive platform that helps thousands of businesses create engaging, interactive product experiences.

The SpinShot story

A brief timeline of how we got here.

2007
Friendship Begins

Michael is studying abroad in New Zealand. There, he meets Jasper. Cross‑country road trips and backpacking adventures ensue. A friendship is born.

2008
Early Photography

Jasper returns to Berlin to continue work as a developer. Michael returns to San Luis Obispo, California, to work for Tennis Warehouse, specializing in photographing 360º views of their products.

2009
Studio Founded

Michael leaves Tennis Warehouse to start 360 Imaging Solutions – a 360‑degree product photography studio. Jasper and Nele visit California to escape the Berlin winter.

2010
Mobile Innovation

Jasper helps Michael develop a mobile‑friendly 360º viewer using JavaScript and HTML5, instead of Flash.

2011
SpinShot Born

Michael asks Jasper to build a platform for uploading, hosting, and sharing 360º views with clients. Jasper builds it, and Michael’s clients love it. SpinShot is born as a private beta.

2012
Public Launch

Imajize.com is launched. Michael and Jasper focus on developing the platform and growing its customer base through word of mouth, trade shows, and email newsletters.

2013
Hardware Research

Jasper and Michael travel Europe to meet with hardware companies making 360‑degree photography equipment. The goal: find a great 360º turntable and introduce it to the US market.

2014
First Trade Show

SpinShot does its first trade show at Photokina in Cologne, Germany. Plans are finalized to start a hardware division, selling 360º photography turntables and accessories.

2015
Hardware Launch

The hardware division of SpinShot launches with our flagship 360º photography turntable designed in Germany and made in California.

2016
Office Move

SpinShot moves out of the cramped two‑car garage it was founded in and into a real office. Sales double, making rent easier to pay.

2017
Team Growth

SpinShot doubles again. To keep up, the team grows, and SpinShot gets a fresh new logo and website redesign.

2018
SpinShot Launch

SpinShot acquires a tech company in Germany and launches SpinShot.io to market new hardware.

2019
Expansion

SpinShot moves into a larger building to support growth in the hardware division.

2020
6B+ Images

SpinShot hits a new milestone, serving over 6 billion images per month.

2021
Patents & Funding

SpinShot secures a patent on a light‑sensor system for SpinShot hardware and completes its first funding round.

2022
New Leadership

Matt Butlett joins as CEO of SpinShot to fuel hardware expansion and R&D.

2023
Team Growth

Christian Thieme joins as senior backend developer. SpinShot secures a patent for a transparent riser system, advancing seamless 360º imaging.

2024
Platform Evolution

SpinShot hardware and software reach more customers worldwide; SpinShot continues to scale infrastructure and product capabilities.

2025
Focus on Experience

Investment in UX and platform reliability sets the stage for a renewed public presence.

2026
New Chapter

Complete overhaul of the public website and app, delivering a clearer, faster experience for customers and visitors.

Our Mission

We believe that better product visualization leads to better customer experiences, which leads to better business outcomes.

Better Visualization

Provide businesses of all sizes with the tools they need to create stunning, interactive product presentations that engage customers and drive conversions.

Customer Success

We're here to support customer-centric businesses with creative technologies that make authenticity scalable.

Drive Conversions

Our mission is to help businesses increase engagement and drive better business outcomes through superior product visualization.

Our Values

The principles that guide everything we do.

Customer Success First

We measure our success by our customers' success. Every feature we build, every decision we make, is guided by what will help our customers grow their businesses.

Innovation

We're constantly exploring new technologies and approaches to product visualization. From 3D model conversion to advanced analytics, we push the boundaries of what's possible.

Simplicity

Complex problems don't require complex solutions. We strive to make powerful features simple and intuitive to use. If you can copy & paste, you can use SpinShot.

Transparency

We believe in transparent pricing, honest communication, and building trust with our customers through openness and clarity.

Our Customers

We're proud to serve thousands of businesses across various industries.

E-commerce
Online retailers using SpinShot to showcase products and increase conversions by 40% or more.
Manufacturing
Manufacturers creating interactive catalogs and product demonstrations that engage customers.
Real Estate
Real estate professionals showcasing properties with immersive 360° tours.
Automotive
Car dealers and manufacturers displaying vehicles in stunning detail.
Fashion
Clothing and accessory brands showing products from every angle.
And More
Thousands of businesses across various industries trust SpinShot for their product visualization needs.

Our Technology

Built on modern, scalable technology that ensures fast, reliable performance.

Cloud Infrastructure

Built on AWS for reliability and scalability.

CDN Delivery

Global content delivery for fast loading worldwide.

Mobile-First Design

Optimized for all devices and screen sizes.

API-First Architecture

Easy integration with existing systems.

Security

Enterprise-grade security and data protection.

3D Processing

Advanced 3D model conversion and rendering.

Get in Touch

We'd love to hear from you! Whether you have questions about our platform, want to share feedback, or are interested in partnering with us, we're here to help.

Email

support@spinshot.io

General inquiries
Support

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Technical help
Sales

sales@spinshot.io

Plans and pricing
Phone

+1 (805) 253-3360

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